A Brief Introduction To Data Science

Data science and big data are the two terms which are playing a very prominent role in the world. Well, many of them are still not aware of this topic Data Science, nowadays it is a very boom in the market where everyone wants to upgrade their skills to stay pertinent in their respective career field and industry needs to know about it.

If you know or not a lot is happening across the entire world
To be honest data science kingdom has been dominated as overly technical and terrifying by some selected data science sorcerer. 

Basic data science isn’t that tough to understand. It is simply known to be a lot of techniques and methodologies to derive valuable insights from raw data. 
In our daily lifestyle that is from the physical world to the digital world, whatever we action do it generates data. The information shower from our mobile devices or other online interaction.

This flood of information is the main role of making data science, this data science is also an art of wrangling data to predict our future behavior patterns where we can get provided actionable information from these vast and untapped data resources.

Data Science:

Before getting into this point first we should know one thing that data science and data engineering are separate and distinct domains of expertise. Data science is an arithmetic science of getting meaningful insights from raw data and then those data are effectively communicated in a way to get those insights to generate value. On the other hand, it is a domain of engineering where it looks after the maintenance and building of systems that overcome the processing of data with bottlenecks and handling problems that consume a lot of space to store data and varieties of data.

Types of data science:

  • In this type of data, the data is stored in a relational database management system is referred to as structured 
  • Data which is generally generated from activities of human and does not fit into a structured database format, it is referred to as unstructured 
  • Data which neither fits into a structured database system nor structured by tags where it useful in creating order and hierarchy in the data is referred as Semi-structured

There is a kind of belief amongst people that large organizations are the only ones that have funds and can implement data science methodologies to improve their business, but it is not true. The rapid growth of data has increased in demand for insights, and this demand is implanted in many aspects of our modern culture.

Following is the list of subject matter experts who use data science in their respective industries:

  • Engineers: They use data science/ machine learning to optimize energy efficiency in modern building design
  • Clinical data scientists: They work on the health care informatics to predict future health problems in at-risk patients
  • Data Journalists: Journalists use this data science to get the latest breaking news stories 
  • Data Scientist in crime analysis: Using this data science they predict, prevent the criminal activities

Conclusion: Undoubtedly, the future belongs to data scientists and it is predicted that there will be a need for data scientists to implement more and more data to make strong business decisions. Well, this Data science is going to change the way we look at the world with data science all around us. Hence it is assumed that a scientist should be highly skilled and motivated to solve the problems. … Read On...

Digital Analytics Software We Love

Digital analytics has become a key factor for analyzing and inspecting digital data. Digital analysis is done through different sources, including mobile applications, websites, etc. In this modern world, where businesses are now shifting to digital platforms, various digital analytic software is used for checking customer engagement.

It is a way of obtaining insights about a company’s area for improvement. But how does digital analytics work? It uses various digital analytic softwares to measure, collect, and analyze a company’s quantitative and qualitative data. The data obtained are then used to evaluate and enhance business operations.

With the help of digital analytics, companies are working towards providing a better experience to their potential clients. However, with so many digital analytic softwares to choose from, choosing the right one for your company can be challenging. So to help with your selection process, here is a list of the best digital analytic software we love.


Looker is now one of the leading digital analytic softwares in the market. Many companies are using this software to improve their online business experience. It is browser-based software and offers unique features for revamping business intelligence. This software is easy to work with. It allows the data analysts to leverage their work with ease.

Looker software provides users with the fastest and latest analytic databases for accurate results. It is considered one of the most reliable digital analytic software that is trusted and accurate. Looker offers an excellent user interface and is straightforward to understand. It has good customer reviews and ratings.

Even beginners can easily navigate through the software since it is a user-friendly tool. Here is the best part, It comes with a free trial period. Users planning to invest in this software can try out the free version first to determine if it’s worth the price.

Google Analytics

Google Analytics is another excellent digital analytics software that offers excellent digital analyzing tools. This tool works great for improving customers’ online experience. It can help your company’s website improve operation all at a free cost. This software provides companies with insights regarding their websites and the areas that need improvement.

It serves as an effective tool for helping companies modify and enhance their customer’s experience. Google Analytics also helps companies get a clear insight about their customers activities and experiences on their site. As a result, it helps companies improve their digital marketing. It is a powerful tool and is user-friendly.

The layout of this software is designed to make it easy for users to understand and work with. Google Analytics also offers flexibility. This software can help your company come up with an effective digital marketing strategy, which is everything a business requires. It can give you the best user insights like no other digital analytic software provides.

Amplitude Analytics

Amplitude Analytics is also one of the top digital analytics software that can help companies build a better digital marketing strategy. This software works excellently for evaluating companies’ website performance. It offers an effective digital optimization system used by some of the top companies and brands to optimize their business strategy.

Amplitude Analytics can help your company understand your customer’s experience on your website. It can also help your company understand what features your customers enjoy the most. Amplitude Analytics can offer users a long-term strategy for user retention. It is a tool that will answer all critical questions related to your digital marketing.

This tool will provide your company with real-time data analytics. It offers excellent analytic solutions that can help your company grow. Some of its features include the history of user activity, real-time insights, custom event tracking, etc.


Siteimprove is a digital analytics software that was especially build to optimize quick response to digital presence. This software can help with the management of your company website and help deliver an excellent digital presence. Siteimprove tool can help your company create quality content and improve clients’ online experience.

It can also help your site increase traffic and promote inclusivity. Siteimprove will also help measure and analyze your site performance to come up with better digital marketing. This software is known for its reliability and effectiveness. It is one of the digital analytic softwares used by many reputable companies around the world.

Siteimprove is also well known for having excellent customer satisfaction. This software comes with a free trial for interested customers. The overall features and functions Siteimprove provides are worth the investment.

Millions of people worldwide now rely on e-commerce to carry out businesses and connect to a bigger audience. With that said, digital marketing companies are now facing fierce competition with the evolution of technology. Technological advancement has changed the way businesses operate in this modern era. Tools like digital analytics software have been very beneficial in helping companies cope up with the competition.… Read On...

Comparing Different Computer Operating Systems

The computer operating system is the most integral part of a computer. Without the operating system it will be nearly impossible to use a computer as one will need to understand the complicated coding and commands just to get the basic usage of a computer. During the invention of the first computers, the operating systems were not there. However, after computers that were more powerful were developed then operating systems came into existence. Operating systems have since moved into the mobile computers that we use everyday. This includes our tablets, smartphones, and wearable devices such as the Apple Watch.

Why operating systems?

It was very hard for people who did not understand coding or machine language to use the computer. This created a need for computer programmers to develop and design computer operating systems. Their aim was to make life easier where people could use a computer without knowing much about the complex language involved. When you stop to think about it the advent of the operating system is quite incredible. They allow a person with little to no computer programming skills to perform actions on a computer that were once reserved for those who were proficient in coding languages. The power and impact of operating systems is what allows computer technology to be used so widely by anyone.

With the success of the early programmers, a lot of operating systems have found their way into the market. There are others which are still under development with the current popular operating systems undergoing continuous improvement and development. Most of the operating systems that are being developed are designed with the concept of the end user in mind. Today an average computer user can load information and perform several functions at the touch of a mouse with no programming skills. The fact that these operating systems allow computer users to skip the entire knowledge acquirement of coding and computer programming is really a true technological feat.

Types of operating systems

There are different types of operating systems available in the market. The operating systems vary depending on the manufacturer as well as basis of operation. The different types of operating systems available include; Linux, Macintosh, Unix and Windows operating systems.


It is one of the most popular operating systems that you will find in the market. It was developed by a student of the University of Helsinki in Finland. It is considered an updated version of the Unix operating systems since it has a wider variety of applications and functions. The operating system is cheap in the market and easy to install. Another advantage with the operating system is that it is compatible with a wide variety of hardware and applications.


Unix operating system was developed by a group of AT & T employees back in 1969. It is very similar to the Linux operating system however it fetches a higher market price than Linux. The only shortcoming with Linux operating system is that it is limited to a certain range of hardware and applications. It is still being used however most of its users shifted to Linux.


Macintosh is one of the oldest operating systems developed by Apple one of the most reputable manufacturers and developers of technology in the industry. They are not as common and widely used as their counterparts since it was developed for computers specific to the manufacturer. This is to say that macintosh operating systems are only used with Apple hardware.

Windows operating system

It is a very popular operating system that was developed back in 1985 by Microsoft. Windows operating systems is very intuitive and involves a graphical user interface that supports a wide variety of computer applications. Microsoft windows operating systems is dominant in the industry with a market share of about 90% which means it is the most widely used operating system in the world.

This article is mainly covering desktop operating systems. In another post I will look deeper into mobile device operating systems which of course whether we know it or not, anyone with a smartphone is familiar with. Without that iOs or Android Operating system, all of those social media apps, dating apps, local hookup apps, mobile games wouldn’t be able to function with the touch of a button or the swipe of a finger. Although application software is what comes to mind when most people think of what software is, all of their functions stem from the foundation of the operating system.

Upgrading operating system

Regardless of the type of operating system that you are using it reaches a point when you will need to update your operating system. It is never mandatory however if you want to keep up-to-date with the latest features and security settings then you will need to upgrade to your system from time to time. The developers of diverse operating systems tend to provide upgrades for their operating systems.

One thing you need to understand when upgrading your operating system is the hardware requirements. In some cases you find that the new version requires advanced hardware specifications which might be different from the old version. This means that you will need to upgrade your hardware to match the latest technology requirements.

Another thing you need to understand is the fact that if there are data and information in your old system that you intend to keep then you better save it in an external device. In most cases when upgrading to a new version of operating systems all the data that is stored in the computer will be lost. However there are certain types of upgrades that will only affect the operating systems and will have no effect … Read On...