What is Malware and How Can You Avoid It?

The Internet is a haven for many of us who like to escape for some time from the real world. But no one can deny the presence of hackers and online frauds out there, trying to cause a disorder. One common way of doing it is by transmitting malware. So what is malware, and how can you avoid it?

Malware is a type of software that damages the computer it infects by encrypting, stealing, or deleting information and even disabling the computer. It can change or hijack your computer’s system functions, extort money, and monitor your activity.

Different Types of Malware

  • Virus: It can infect a computer, replicate itself, change the way your computer operates and spread other computers through a network.
  • Worm: It is the most common malware and poses a great threat as a worm can copy itself even when not attached to any program. It can spread through a network.
  • Trojan Horse: It is a destructive malware that imitates a legit program introduces other malware by tricking users. 
  • Adware: Adware is a malware that automatically displays and downloads advertisements on your computer to create income for the creator.
  • Spyware: It accesses and steals sensitive information from a computer. Hackers can use this malware to spy on your activities using your computer’s microphone and camera.
  • Ransomware: It infects a device and restricts its user from using it or accessing its data. The user gets threats about their data being deleted or published until they pay a ransom to the creator.
  • Rogueware: This malware tricks users into thinking that their computer has an infection, leading to the users clicking on a fake message and installing malware.

How Can You Avoid Malware?

  • Update your computer and software

It is ideal to install available updates to your device whenever Apple or Microsoft releases their OS updates. They often come with bug fixes that enhance your system’s security. 

Besides updating the operating system of your device, you should also ensure that your software is updated to the latest version. It can keep your computer secure from malware attacks through security fixes.

  • See that you open images or email attachments from a trusted source only

Receiving emails and file attachments from random people or sites may sometimes just be spam. But if you are unlucky, opening them could get your system a malware infection. Hesitate opening or downloading files from unknown emails just like you would not accept a gift box from a random person!

  • Be careful when you download anything 

We are usually skeptical about anything that comes “free” from an unknown person or source in the actual world. It should be the same when you are using the web. Downloading a free game or a free program from an unknown source can cause malware attacks on your device. 

If you find something tempting, it would be ideal to look for information and reviews about that program or site before you download or install it on your device.

  • Control file-sharing

Some apps and websites are designed to make file-sharing with others easy and convenient. However, many do not offer protection from malware that looks like your usual game, album, movie, or program file. If you prefer exchanging or sharing files through these methods, beware of downloading malware along with your wanted files.

  • Use an antivirus

No matter how careful, we can never always steer 100% clear of malware. Therefore, installing an antivirus can be of immense help. When you download something from the web, use your antivirus program to give it a scan before you give it a place on your pc. You can also scan the entire system for malware when you have an antivirus installed in it. Running scans regularly can detect malware and prevent its spread.… Read On...

A Brief Introduction To Data Science

Data science and big data are the two terms which are playing a very prominent role in the world. Well, many of them are still not aware of this topic Data Science, nowadays it is a very boom in the market where everyone wants to upgrade their skills to stay pertinent in their respective career field and industry needs to know about it.

If you know or not a lot is happening across the entire world
To be honest data science kingdom has been dominated as overly technical and terrifying by some selected data science sorcerer. 

Basic data science isn’t that tough to understand. It is simply known to be a lot of techniques and methodologies to derive valuable insights from raw data. 
In our daily lifestyle that is from the physical world to the digital world, whatever we action do it generates data. The information shower from our mobile devices or other online interaction.

This flood of information is the main role of making data science, this data science is also an art of wrangling data to predict our future behavior patterns where we can get provided actionable information from these vast and untapped data resources.

Data Science:

Before getting into this point first we should know one thing that data science and data engineering are separate and distinct domains of expertise. Data science is an arithmetic science of getting meaningful insights from raw data and then those data are effectively communicated in a way to get those insights to generate value. On the other hand, it is a domain of engineering where it looks after the maintenance and building of systems that overcome the processing of data with bottlenecks and handling problems that consume a lot of space to store data and varieties of data.

Types of data science:

  • In this type of data, the data is stored in a relational database management system is referred to as structured 
  • Data which is generally generated from activities of human and does not fit into a structured database format, it is referred to as unstructured 
  • Data which neither fits into a structured database system nor structured by tags where it useful in creating order and hierarchy in the data is referred as Semi-structured

There is a kind of belief amongst people that large organizations are the only ones that have funds and can implement data science methodologies to improve their business, but it is not true. The rapid growth of data has increased in demand for insights, and this demand is implanted in many aspects of our modern culture.

Following is the list of subject matter experts who use data science in their respective industries:

  • Engineers: They use data science/ machine learning to optimize energy efficiency in modern building design
  • Clinical data scientists: They work on the health care informatics to predict future health problems in at-risk patients
  • Data Journalists: Journalists use this data science to get the latest breaking news stories 
  • Data Scientist in crime analysis: Using this data science they predict, prevent the criminal activities

Conclusion: Undoubtedly, the future belongs to data scientists and it is predicted that there will be a need for data scientists to implement more and more data to make strong business decisions. Well, this Data science is going to change the way we look at the world with data science all around us. Hence it is assumed that a scientist should be highly skilled and motivated to solve the problems. … Read On...

Digital Analytics Software We Love

Digital analytics has become a key factor for analyzing and inspecting digital data. Digital analysis is done through different sources, including mobile applications, websites, etc. In this modern world, where businesses are now shifting to digital platforms, various digital analytic software is used for checking customer engagement.

It is a way of obtaining insights about a company’s area for improvement. But how does digital analytics work? It uses various digital analytic softwares to measure, collect, and analyze a company’s quantitative and qualitative data. The data obtained are then used to evaluate and enhance business operations.

With the help of digital analytics, companies are working towards providing a better experience to their potential clients. However, with so many digital analytic softwares to choose from, choosing the right one for your company can be challenging. So to help with your selection process, here is a list of the best digital analytic software we love.


Looker is now one of the leading digital analytic softwares in the market. Many companies are using this software to improve their online business experience. It is browser-based software and offers unique features for revamping business intelligence. This software is easy to work with. It allows the data analysts to leverage their work with ease.

Looker software provides users with the fastest and latest analytic databases for accurate results. It is considered one of the most reliable digital analytic software that is trusted and accurate. Looker offers an excellent user interface and is straightforward to understand. It has good customer reviews and ratings.

Even beginners can easily navigate through the software since it is a user-friendly tool. Here is the best part, It comes with a free trial period. Users planning to invest in this software can try out the free version first to determine if it’s worth the price.

Google Analytics

Google Analytics is another excellent digital analytics software that offers excellent digital analyzing tools. This tool works great for improving customers’ online experience. It can help your company’s website improve operation all at a free cost. This software provides companies with insights regarding their websites and the areas that need improvement.

It serves as an effective tool for helping companies modify and enhance their customer’s experience. Google Analytics also helps companies get a clear insight about their customers activities and experiences on their site. As a result, it helps companies improve their digital marketing. It is a powerful tool and is user-friendly.

The layout of this software is designed to make it easy for users to understand and work with. Google Analytics also offers flexibility. This software can help your company come up with an effective digital marketing strategy, which is everything a business requires. It can give you the best user insights like no other digital analytic software provides.

Amplitude Analytics

Amplitude Analytics is also one of the top digital analytics software that can help companies build a better digital marketing strategy. This software works excellently for evaluating companies’ website performance. It offers an effective digital optimization system used by some of the top companies and brands to optimize their business strategy.

Amplitude Analytics can help your company understand your customer’s experience on your website. It can also help your company understand what features your customers enjoy the most. Amplitude Analytics can offer users a long-term strategy for user retention. It is a tool that will answer all critical questions related to your digital marketing.

This tool will provide your company with real-time data analytics. It offers excellent analytic solutions that can help your company grow. Some of its features include the history of user activity, real-time insights, custom event tracking, etc.


Siteimprove is a digital analytics software that was especially build to optimize quick response to digital presence. This software can help with the management of your company website and help deliver an excellent digital presence. Siteimprove tool can help your company create quality content and improve clients’ online experience.

It can also help your site increase traffic and promote inclusivity. Siteimprove will also help measure and analyze your site performance to come up with better digital marketing. This software is known for its reliability and effectiveness. It is one of the digital analytic softwares used by many reputable companies around the world.

Siteimprove is also well known for having excellent customer satisfaction. This software comes with a free trial for interested customers. The overall features and functions Siteimprove provides are worth the investment.

Millions of people worldwide now rely on e-commerce to carry out businesses and connect to a bigger audience. With that said, digital marketing companies are now facing fierce competition with the evolution of technology. Technological advancement has changed the way businesses operate in this modern era. Tools like digital analytics software have been very beneficial in helping companies cope up with the competition.… Read On...